Marketing-Wörterbuch deutsch-englisch, englisch-deutsch
Marketing dictionary : german-english, english-german
- Berlin Walter de Gruyter 2000
- 374 p.
"(...) It is the idea of the compilation of terms to cater to the requirements of its users and to provide brief, but exhaustive information without going into too much detail. The rule is to give explanations not longer than one single sentence in addition to the translation of the terms".