Rückert , Karen <br/><br/>
Curiosity as an approach to marketing 

 - Alexandria, VA  American Translator Association  september-october 2016 
 - p. 28 
 - Bimonthly 
 - The ATA Chronicle : number 5, volume XLV, Sept/Oct 2016   vol. 45; n. 5 .
<br/><br/> But what about curiosity as an approach to marketing? We've probably all heard marketing people say that we should try to write texts that spark curiosity. This is often cited as the best way to get people interested in our products and services and to get their attention long enough to read our marketing texts and website copy. 
<br/><br/><label>ISSN: </label>1078-6457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CLIENTES<br/>MARKETING PROFESIONAL<br/>SERVICIOS DE TRADUCCIÓN<br/>TRADUCTORES
<br/><br/><label>Universal Decimal Class. No.: </label>H28