Aliperta, Valeria <br/><br/>
What's in a name? 

 - Milton Keynes  Institute of Translation & Interpreting  july-august 2012 
 - p. 22-23 
 - Bimonthly 
<br/><br/> In the first of a series of articles on branding and identity, Valeria Aliperta reflects on the importance of choosing the right name for your translation and interpreting business 
<br/><br/><label>ISSN: </label>0954-1799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EMPRESAS DE TRADUCCIÓN<br/>MARCAS REGISTRADAS<br/>NOMBRES DE EMPRESAS
<br/><br/><label>Universal Decimal Class. No.: </label>H56