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Resumen: For the diverse universe of digital content generated by big data to be useful, it requires transformation for different channels (such as web, mobile, and print), conversion for various applications, and localization for other markets. This is an area of opportunity for translators and interpreters. Go to any conference and you'll find a few new additions to the usual buzzword bingo of industry jargon-"big data" and numbers with lots of zeroes. You'll hear about the massive growth in digitized data, how often a given sector's knowledge base doubles, and what companies are doing to manage and interpret that flood of data. This burgeoning trove of bytes includes structured databases, application code, images, videos, and text. You'll also hear about machine learning and how big data contributes to making software more responsive and useful to customers' needs.

Resumen: La traductora pública y UX Writer Emilia Alegre brindó una charla sobre este servicio lingüístico que acompaña los avances tecnológicos y el uso de dispositivos electrónicos. El UX Writing ayuda a solucionar los mensajes poco claros, confusos o muy técnicos que los usuarios encuentran en contenidos digitales. Emilia compartió algunos casos con posibles soluciones para evitar el sexismo y lograr la empatía de género.