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Resumen: Taking Turkey's case as a basis, the current study focuses on the retranslation practice with an aim to discuss plagiaristic forms of retranslation which may create serious repercussions in the field of translation such as violating translators' copyrights, complicating the issue of translator's voice, producing defective cultural artifacts and affecting culture in general negatively. The study tries to outline and exemplify commonly-accepted impetuses for retranslation and inquire the validity of the rationale for the retranslations with a particular focus on Turkey. For our analysis, we used a total of 40 classical books distributed by a national newspaper as a promotional campaign. Following a brief discussion on voice in translation, an overview of publishing and retranslation practices in Turkey; this study presents guidelines for a more comprehensive analysis of the phenomenon of plagiarism in retranslation and translation in general. The analyses of both qualitative and quantitative data derived from the sample of classical books showed that the books were just reproduction rather than retranslation or translation at all. The article concludes with a discussion on the possible impact of fake retranslations on translation practice and culture in general and calls for further empirical studies to prevent plagiarism in translation.

Resumen: This article proposes a skopos-based analysis of the English translations of the eleventh century Japanese literary work, Genji monogatari ("The Tale of Genji") as a means of understanding the basis for the translations' differing receptions among their target audiences. The translations, by Suematsu Kencho, Arthur Waley, Edward Seidensticker and Royall Tyler, are widely spaced chronologically, being published between 1888-2001, and were each produced with differing audiences and aims, thus making them a useful corpus for this analysis. In addition, all of the translators have written, with varying degrees of explicitness, about their motivations and purposes in conducting their translations. First, through an analysis of the translators' writings, introductions, and individual circumstances, the article will demonstrate how the skopos for each translation can be determined. Second, through an analysis and comparison of text excerpts, it will demonstrate how the skopos influenced the translation choices of the individual translators, with material being, for example, omitted, changed in psychological tone, or rendered more explicit, depending upon the individual translator's overriding purpose in their work. Finally, through an analysis of the reviews of the various translations, it will consider the extent to which each translator was successful in achieving a positive and intended response to his translation in the target audience.