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Resumen: In Spain, as in the rest of the non-Anglophone Western world, English-language film titles have become texts (or paratexts) of great cultural importance. The titles of the films that one may encounter in Western cinema can be considered, on the one hand ephemeral, elusive, and inconsequential. However, on the other hand, despite their clear irrelevance, film titles are considered to be the genuine contemporary cultural texts, for their continued presence in the media and for their evocative nature: an important marketing tool. Moreover, the result of what happens when film titles are translated into other languages and cultures has always intrigued the audience: this is perhaps indicative of the vast universe of translation studies. The differences between languages are palpable, not only from a linguistic point of view but also from a pragmatic, historical or cultural standpoint. In this paper, we deal with the translation of Quentin Tarantino's film titles into a number of European languages, including Spanish, Catalan, French and German. Quentin Tarantino's films are controversial, self-reflexive and have acquired a significant recognition within popular culture. Most of the typologies employed so far have revolved around the notion of 'fidelity" in the translation of film titles, and involving such strategies as literal translation, transposition, addition, etc. We wish to propose here another avenue for investigation: that of film-title translation as a complex (and globalised) rewriting phenomenon that benefits the commercial and ideological interests of the film industry.

Resumen: The cross-cultural pragmatics literature has paid considerable attention to the various strategies that speakers deploy when performing the speech act of requesting. This is because the degree of imposition that making a request places upon one's interlocutor(s) has been seen to be subject to cross-gender and cross-linguistic/cultural variation in terms of use and interpretation. To our knowledge, however, there are virtually no contrastive studies on Peninsular Spanish and British English within this field. Wanting to address this, and whilst acknowledging the limitations of discourse completion tests (DCTs), we employed one such test as a suitable tool for obtaining a large amount of data from male and female Spanish and British undergraduates (aged 19-25). The data was analyzed and treated not as authentic speech/discourse but as reflecting informants' perceptions and beliefs about appropriate linguistic behaviour in the performance of requests in different situations controlled for power and social distance. Thus, ours is a pragmatic approach that attempts to account for these perceptions and beliefs, which are included in the "assumptions about social roles, positions, rights and obligations [that] are part of the (usually unstated) background knowledge that is routinely brought to bear on the interpretation of utterances" (Cameron 1998: 445).