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Resumen: In Spain, as in the rest of the non-Anglophone Western world, English-language film titles have become texts (or paratexts) of great cultural importance. The titles of the films that one may encounter in Western cinema can be considered, on the one hand ephemeral, elusive, and inconsequential. However, on the other hand, despite their clear irrelevance, film titles are considered to be the genuine contemporary cultural texts, for their continued presence in the media and for their evocative nature: an important marketing tool. Moreover, the result of what happens when film titles are translated into other languages and cultures has always intrigued the audience: this is perhaps indicative of the vast universe of translation studies. The differences between languages are palpable, not only from a linguistic point of view but also from a pragmatic, historical or cultural standpoint. In this paper, we deal with the translation of Quentin Tarantino's film titles into a number of European languages, including Spanish, Catalan, French and German. Quentin Tarantino's films are controversial, self-reflexive and have acquired a significant recognition within popular culture. Most of the typologies employed so far have revolved around the notion of 'fidelity" in the translation of film titles, and involving such strategies as literal translation, transposition, addition, etc. We wish to propose here another avenue for investigation: that of film-title translation as a complex (and globalised) rewriting phenomenon that benefits the commercial and ideological interests of the film industry.

Resumen: L'humour est un phénomène universel, présent dans toutes les cultures, les langues et les civilisations, et très difficile à traduire. Lorsque la traduction d'un élément humoristique doit, de plus, se faire dans un texte audiovisuel, la difficulté augmente considérablement, en raison des caractéristiques et des restrictions inhérentes à ce type de support qui est subordonné aux limitations temporelles et spatiales des scènes et des dialogues. Dans le présent article, nous analysons l'humour dans trois films français illustrant les catégories de la comédie ou du drame, ainsi que dans leur adaptation en espagnol. Nous analysons différentes situations dans lesquelles apparaissent des éléments humoristiques, ainsi que les moyens utilisés pour les transmettre. Nous nous demandons si la version doublée reproduit cet humour de façon intégrale. Bien que notre analyse se limite à deux langues, la méthode utilisée devrait pouvoir s'appliquer à de nombreuses autres.

Resumen: The scope of this paper is the semiotic study of the techniques of interlingual translation of French film titles into Greek. Firstly, approaching the film titles as advertisement slogans, we will examine if advertisement characteristics and functions are present into both the French and Greek film titles. Then, we will study the process of translation of connotations of the film titles and the role of non verbal semiotic systems such as numbering and punctuation in translation. Also, we will examine if translation techniques are influenced by extra-linguistic factors such as the period of film production, the film genre, diacritics, and the principle of economy of the words. If a relation does exist between translation techniques and extra-linguistic factors this could be used for a second, a semiotic reading.